Dec 2025 — Aug 2026
SEO & ASO Executive
Chinmay Finlease, Ahmedabad
- Managed SEO and ASO strategies for the company website and mobile application, focusing on organic visibility, search rankings, traffic and user acquisition.
- Conducted keyword research, competitor analysis, search intent analysis and keyword mapping to identify growth opportunities across finance-related search terms.
- Performed comprehensive website audits covering technical SEO, on-page SEO, content, indexing, crawlability, internal linking and website performance.
- Developed and executed on-page and off-page SEO strategies to improve organic search visibility and keyword rankings.
- Built and managed high-quality backlinks for finance-related websites through relevant link-building and digital PR activities.
- Planned and executed digital PR campaigns to improve website authority, online visibility, brand presence and referral traffic.
- Researched and evaluated advertising platforms and acquisition channels for mobile application promotion and user acquisition.
- Improved Google Search Console performance, achieving a 30% increase in clicks and a 50% increase in impressions through SEO optimization strategies.
- Used Google Analytics 4 (GA4) to analyze organic traffic, user behavior, acquisition channels and traffic from emerging search and AI-driven sources.
- Monitored traffic from Large Language Models (LLMs) and AI-powered search experiences to identify new organic growth opportunities.
- Implemented Generative Engine Optimization (GEO), AI Optimization (AIO) and App Store Optimization (ASO) strategies to improve visibility across AI search results, AI Overviews, search engines and app platforms.
- Optimized website and application content based on search intent, entity relevance, keyword opportunities and evolving AI search behavior.
Google Analytics 4Google Search ConsoleASOGEO & AIODigital PRCompetitor Analysis